Enlightenment - Who we are?

मानव जीवन, एक से अधिक व्यक्तित्व का सम्मिलित अनुभव है। ये सभी व्यक्तित्व निम्न प्रकार जाने जाते है :-

हमारा शरीर एक व्यक्तित्व है जिससे हमे भौतिक संसार का अनुभव होता हैं। 
हमारी बुद्धि एक व्यक्तित्व हैं जो हमे तार्किक संसार का अनुभव करवाती हैं।
हमारी इक्क्षाएँ हमारे मानसिक शरीर अर्थात 'मन व्यक्तित्व' को व्यक्त करती हैं।

जिस पल हम अपने आपको इन तीनो व्यक्तित्वों से पृथक जान लेते हैं, उसी पल से हमारी आत्मज्ञान की यात्रा आरम्भ हो जाती हैं।।


हमारी 'आत्मा' आनंद स्वरूप है, जो स्थायी और सतत नवीन आनंद का श्रोत हैं।
हमारा मन 'आनंद' का प्रेमी हैं, इसीलिए वह निरंतर 'आनंद' की खोज करता रहता हैं।

जिस प्रकार एक प्रेमी, प्रेम की अभिलाषा में, अपना सबकुछ, प्रेयषी को समर्पित कर देता हैं ठीक उसी प्रकार प्राणी का 'मन' भी 'आनंद' की अभिलाषा में अपना सर्वस्व समर्पित करने को सदा ही सज्ज रहता हैं। जिस किसी भी कार्य, व्यक्ति या वस्तु से 'मन' को 'आनंद' की अनुभूति प्राप्त होती ह…

Human Behavior - Introduction

हम कौन हैं ?  किस कारण से मनुष्य को कुछ लोग अच्छे लगते हैं तथा कुछ लोग बुरे ?  ये अच्छा और बुरा अनुभव क्या हैं, ये किस कारण से महसूस होता हैं तथा कौन इसका निमार्ण करता हैं?  क्या कोई ऐसा तरीका हैं जिसका अनुकरण करके हमेशा प्रसन्नचित्त रहा जा सके ? ये डर क्या है ? क्या हम हमेशा के लिए भयमुक्त हो सकते है ?  इत्यादि विचार जिनके मन में आते हैं उन सभी जीवो के लिए, प्रस्तुत प्रकरण प्रकाशित किया जा रहा हैं।

हम स्वयं आनंद स्वरूप है। स्वयं का अनुभव ही आनंद का अनुभव हैं। इसीलिए मनुष्य हर समय आनंदित रहना पसंद करता हैं। मनुष्य केवल उन लोगों और कार्यो से ही प्यार करता हैं जिनसे वह आनंद का अनुभव कर पाता हैं। निरंतर अद्भुत आनंद का अनुभव करने की हमारी प्रबल इच्छा, इस वास्तविकता का प्रतक्ष्य प्रमाण है।

इस दृष्टिकोण की सन्दर्भ एवं उदाहरणों सहित व्याख्या:- ऋग, यजुर एवं साम वेदो के तीन प्रमुख खंड - उपासना, कर्म एवं ज्ञान हैं। इसी ज्ञान खंड को, उपनिषद के रूप मैं भी पहचाना जाता हैं। अतः उपनिषद, वेद का ही अभिन्न अंग हैं।
उपनिषदों के अनुसार, मानव स्वभाव तीन गुणों का संयुक्त प्रभाव है। सत्, रजो और तमो इन तीन मु…

Structuring Product Team

Product Team Structure: For Technology focused solutions like AI, IoT, Quantum computing etc.Dedicated(plc): Product manager(plc leader), Technical Architect,

Rotational(sdlc): Engineers, UI designers, Quality analyst, Application support(ci) and maintenance(dba/osa), Scrum master

Shared(ee/ci) : Customer experience researcher and designer, Business(domain) analysts, Data scientist, Marketing and Sales teams.

For Industry focused solutions like Automobile, Healthcare, Finance etc.Dedicated(plc): Product manager(plc leader), Business(industry) analysts, 

Rotational(sdlc): Engineers, UI designers, Quality analyst, Application support(ci) and maintenance(dba/osa), Scrum master

Shared(ee/ci) : Customer experience researcher and designer, Technical Architect, Data scientist, Marketing and Sales teams.

ci : Customer Interaction
ee: Environmental Effect
plc: Product Life Cycle
sdlc: Software Development Life Cycle

The Art of Pitching for Entrepreneurs

Being an entrepreneur, we need to pitch our product/solutions multiple times internally and externally. And usually whatever efforts we put, the conversion rate doesn’t match our expectations. Generally, one needs to pitch their co-founders, cross-functional teams, stakeholders, investors, prospects and clients etc. In today’s digital era we knows multiple way to pitch someone via email, phone, social media, in addition to in-person interaction. The effectiveness of pitching depend upon your ability to understand the behaviour of your target audience, market intelligence and the industrial ecosystem.

Being a technical co-founder, I have learn the pitching on field by directly interacting with clients and prospects, building strong relationship, while analysing customer behaviour and market insight.
With this approach, I'm able to attract and forge strong relationship with senior executives from fortune-500 companies like Microsoft, Deloitte, Coca-cola etc. by pitching them effect…

Startup: figure out the cost of tech product development

Scenerio: As a founder, you want to develop a technical solution to launch your product or services but the expenses are racking up. Here, you’re curious to know about average capital requirement for a start-up.
Generally at startups, product development is highly depend on the viability of business use cases. That's mean we develop product iteratively instead of building all required functionality at once. This practice save our capital and time to acquire realistic learning about our end user behaviors and changing market equations.
For both of my venture I had spent bare minimum on building & launching first version of product. That's common scenarios for most of technical founders. Non-technical founders can also save their initial product development cost by on-boarding a technical product leader. Even if you google, you will find a lots of free resources to build elegant e-commerce portals, mobile applications and websites.
To devlop technical product efficiently, yo…

Division of Equity for early stage ventures

Keywords: venture investment, funding, equity divide, founders equity.

Scenario: You are the founder of an e-commerce venture where you’ve stabilised the operations and revenue within 2 years of business launch. Now, with an intention to grow business globally, you're planning to on-board few business partners who will help you to scale business operations at a new locality (for ex. USA). These business partners also interested in investing some capital to bear operational cost for initial days. Founder also don't want to share their existing operations/revenue from home run setup with new partners, hence this partnership would be applicable for new locality (for ex. USA) business operations only.

In that case first you need to carried out the, market research for target audience (like consumers, external partners) their behaviour analysis, present competitors, estimated cost of customer acquisition, cost of service delivery as per regional regulation, training and support cost…

Evaluating a venture for investment or partnership

Keywords: investment, funding, co-founding, co-starting, partnership

Scenario: You've found a promising product/venture and now you want to join them as partner or investor or both.

Before making any investment or joining a venture, I prefer to evaluate
Idea & team by analysing product performance within existing market.Market opportunity by analysing competitive landscape against user & stakeholder behaviours, business dynamics against regulation etc.Impact of product/service on entire ecosystem in long run.
Hence, I recommend you following guideline: ask the written proof (like paid invoices/bank statements) of generated revenue. It will help you understand the current and future cash-flow requirements.ask for the authentic customer/clients feedback. Better you should directly talk with their existing clients (if b2b) otherwise (if b2c) analyse their customer feedback metrics carefully.anonymously buy their products and then lodge a complaint. Now analyse how they entertain…